A business card designed to represent the collaboration between AI Cluster Bulgaria and Health & Life Science Cluster Bulgaria - bringing two industries together in one cohesive, physical touchpoint.
A dual-sided concept was used to represent both clusters—each side dedicated to one identity, connected through a consistent layout system.
Two variations were explored: a minimal version focused on typography, and a more expressive version incorporating imagery. The result is a clean, print-ready design that balances clarity with visual impact.
The core idea was to visually express collaboration. Instead of merging both identities into a single side, we developed a dual-sided concept - each side dedicated to one cluster, symbolizing partnership while preserving individuality.
We carefully aligned both visual identities to coexist harmoniously. The design ensures consistency in layout and structure while allowing each side to retain its unique character.
Clear information architecture was key. Each side was designed for quick scanning, ensuring essential details are immediately accessible without visual clutter.
Two versions were developed:
This allowed flexibility depending on context and audience.
Attention was given to spacing, contrast, and production details to ensure both versions translate flawlessly from screen to print.
